The Sims has always had an incredible community of movie makers. A quick Google search will return…

Game development is a labor of love. We’re working really long hours to finish The Sims 3… However, long hours lead to us…not shaving.

Hello everyone! My name is Richard. I’m the AI lead on Sims 3, and I’ve been busy working on the Sims’ free-will – what they decide to do when you leave them to their own devices.

We’ve added a plethora of items to grow, catch, and create that translate into skills for your Sims. Two examples of this…

This developer blog is about Build and Buy, or B/B, as we often call it on the team...

, I’m happy to officially announce the “The Sims 3 Creator’s Camp” which is happening here at our studio this week.

We’ve written about Traits, the town, and creating unique Sims, which are just tools that feed the storyteller’s appetite…

“When brainstorming about who the Sims in Sunset Valley would be -- their back stories, traits, relationships, careers, and appearance -- some of the things we considered were…”

When it comes to careers, you frequently hear this advice, “Do what you love, and love what you do.”

My name is Adam and I am a producer in The Sims Internet Group. We are busy developing the community website for The Sims 3 game...

town sits in a cozy cove that has everything from a beach and rocky coastline to mountains and farm land.

My name is Jenn, and I’m a producer on The Sims 3. It’s always fun to talk about the game with players and today I’m going to tell you all about one of my favorite new features in The Sims 3—Create a Style!

As we develop The Sims 3, I have to say that playing with the new Create A Sim completely captures my attention!

Greetings , Simmers! You may remember me from The Sims 2 Expansion chats and posts. I now work on The Sims 3, and today I'm going to tell you all about Wishes and Lifetime Happiness in The Sims 3.

This is the first installment of a regular blog in which you’ll hear from developers about what we’re creating, how we’re building it, and other random stories about life.